<html>
<head>
<meta http-equiv="content-type" content="text/html; charset=utf-8">
</head>
<body bgcolor="#FFFFFF" text="#000000">
Hi all,<br>
<br>
At the last EOB meeting, Grace and I were left with an action item
to refine the public relations proposal to include the 2016 scope
and proposed budget. <br>
<br>
I have refined the proposal to include the 2016 scope. <br>
<br>
However, the proposal does not include a proposed budget. Instead,
I'm sending along a budget for our ALA exhibit along with a ballpark
on the cost of the entire program through 2016. I struggled with
developing a formal budget when we do not yet have a committee in
place to identify the venues where we will be exhibiting or other
PR activities we might pursue. I would like to suggest that a formal
budget be approved once the committee has a chance to convene, meet
and make some recommendations beyond the exhibit at ALA annual.<br>
<br>
<table dir="ltr"
style="table-layout:fixed;font-size:13px;font-family:arial,sans,sans-serif;border-collapse:collapse;border:1px
solid #ccc" border="1" cellpadding="0" cellspacing="0">
<tbody>
<tr style="height:21px;">
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;font-weight:bold;vertical-align:bottom;"
data-sheets-value="[null,2,"Item"]">Item</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;font-weight:bold;white-space:nowrap;vertical-align:bottom;"
data-sheets-value="[null,2,"Cost"]">Cost</td>
</tr>
<tr style="height:21px;">
<td style="padding: 2px 3px; white-space: nowrap;
vertical-align: bottom;"
data-sheets-value="[null,2,"Space Rental"]">Space
Rental</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,800]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]">$800</td>
</tr>
<tr style="height:21px;">
<td style="padding: 2px 3px; white-space: nowrap;
vertical-align: bottom;" data-sheets-value="[null,2,"4'
Skirted Table*"]">4' Skirted Table</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,0]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]">$0</td>
</tr>
<tr style="height:21px;">
<td style="padding: 2px 3px; white-space: nowrap;
vertical-align: bottom;" data-sheets-value="[null,2,"2
chairs*"]">2 chairs</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,174]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]"
data-sheets-formula="=87*2">$174</td>
</tr>
<tr style="height:21px;">
<td style="padding: 2px 3px; white-space: nowrap;
vertical-align: bottom;"
data-sheets-value="[null,2,"Electrical labor** \u2013 1
hour for installation"]">Electrical labor – 1 hour for
installation</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,144.25]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]">$144</td>
</tr>
<tr style="height:21px;">
<td style="padding: 2px 3px; white-space: nowrap;
vertical-align: bottom;"
data-sheets-value="[null,2,"Electrical rental** - 120v
\u2013 5 amps/500 watts"]">Electrical rental - 120v – 5
amps/500 watts</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,173.25]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]">$173</td>
</tr>
<tr style="height:21px;">
<td style="padding: 2px 3px; white-space: nowrap;
vertical-align: bottom;"
data-sheets-value="[null,2,"Internet*** - Economy Plus,
1 device, 512 kbps"]">Internet - Economy Plus, 1
device, 512 kbps</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,595]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]">$595</td>
</tr>
<tr style="height:21px;">
<td style="padding: 2px 3px; white-space: nowrap;
vertical-align: bottom;"
data-sheets-value="[null,2,"Flyers"]">Flyers</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,100]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]">$100</td>
</tr>
<tr style="height:21px;">
<td style="padding: 2px 3px; white-space: nowrap;
vertical-align: bottom;"
data-sheets-value="[null,2,"Signage"]">Signage</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,250]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]">$250</td>
</tr>
<tr style="height:21px;">
<td style="padding: 2px 3px; white-space: nowrap;
vertical-align: bottom;"
data-sheets-value="[null,2,"Giveaways"]">Giveaways</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,300]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]">$300</td>
</tr>
<tr style="height:21px;">
<td style="padding: 2px 3px; white-space: nowrap;
vertical-align: bottom;"
data-sheets-value="[null,2,"Shipping"]">Shipping</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,250]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]">$250</td>
</tr>
<tr style="height:21px;">
<td style="padding: 2px 3px; white-space: nowrap;
vertical-align: bottom;"
data-sheets-value="[null,2,"Meeting Space"]">Meeting
Space</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,80]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]">$80</td>
</tr>
<tr style="height:21px;">
<td style="padding: 2px 3px; white-space: nowrap;
vertical-align: bottom;"
data-sheets-value="[null,2,"Other"]">Other</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,633]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]">$633</td>
</tr>
<tr style="height:21px;">
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;"
data-sheets-value="[null,2,"\n"]"><b>Total</b><br>
</td>
<td style="padding:2px 3px 2px
3px;vertical-align:bottom;white-space:nowrap;vertical-align:bottom;text-align:right;"
data-sheets-value="[null,3,null,3499.5]"
data-sheets-numberformat="[null,4,"[$$]#,##0",1]"
data-sheets-formula="=SUM(R[-12]C[0]:R[-1]C[0])">$3,500</td>
</tr>
</tbody>
</table>
<br>
The three MassLNC partners (C/W MARS, MVLC and NOBLE) have agreed to
pay the space rental costs, leaving an estimated cost of $2,700 for
the community to fund.<br>
<br>
In looking at a ballpark, we need to take into consideration the
fact that the above costs are lower than usual because we were able
to get a small press table as a new exhibitor. I don't think we'll
be able to do so for future conferences. The estimated cost for
exhibiting at ALA with a typical 10' x 10' booth, along with all the
other costs identified in the above budget, is about $5,000. I
therefore am estimating a ballpark of $5,000 to exhibit at a large
conference (ALA, PLA) and maybe $2,500 to exhibit at a small
conference or at a conference that has special rates for small
organizations/non-profits (OLA, code4lib).<br>
<br>
Assuming that we plan on either two large conferences per calendar
year OR on large and two small conferences per year during the trial
period, the ballpark is about $17,700 (nothing that the first large
conference will cost $2,700 instead of $5,000).<br>
<br>
The revised proposal is below:<br>
<br>
<meta http-equiv="content-type" content="text/html; charset=utf-8">
<title></title>
<meta name="generator" content="LibreOffice 4.2.7.2 (Linux)">
<style type="text/css">
<!--
@page { margin: 0.79in }
p { margin-bottom: 0.1in; direction: ltr; color: #000000; line-height: 120%; widows: 0; orphans: 0 }
p.western { font-family: "Liberation Serif", "Times New Roman", serif; font-size: 12pt; so-language: en-US }
p.cjk { font-family: "Droid Sans Fallback"; font-size: 12pt; so-language: zh-CN }
p.ctl { font-family: "FreeSans"; font-size: 12pt; so-language: hi-IN }
-->
</style>PUBLIC RELATIONS PROPOSAL <br>
<br>
* This proposal is for the Evergreen Oversight Board to: <br>
1. establish a fund to be used for increasing the visibility of
Evergreen in the larger library community; <br>
2. and form a Public Relations Committee charged with organizing
the PR activities for which those funds will be used. <br>
* The PR Committee will comprise up to six members of the Evergreen
community, at least one of whom should be a member of the Evergreen
Oversight Board. <br>
* The EOB will be responsible for appointing volunteers to the
committee. <br>
* The tasks of the committee will include, but not be limited to,
establishing a presence at library conferences by renting and
staffing space in the exhibit hall, organizing Evergreen users
meetings, and/or encouraging presentations from Evergreen community
members; issuing press releases on noteworthy happenings in the
Evergreen community; and raising funds for PR activities. <br>
* Any activities that require travel among Evergreen community
members are expected to be done by people already planning to travel
to those events. The EOB will not reimburse for said travel.
Volunteers staffing exhibit booths may be eligible for free
registration that comes with renting the booth, but there is no
guarantee that registration fees will be covered.<br>
* Any activities that require the expenditure of funds must be
approved by the EOB. <br>
* The committee must provide regular reports to the EOB by writing
to the mailing list. <br>
* The Public Relations Committee will work on a trial basis through
December 2016, at which time the EOB will evaluate the activities
and effectiveness of the committee and determine if it is worthwhile
to continue its work.<br>
<br>
<br>
Feel free to let me know if you have any questions!<br>
<br>
Kathy<br>
<pre class="moz-signature" cols="72">--
Kathy Lussier
Project Coordinator
Massachusetts Library Network Cooperative
(508) 343-0128
<a class="moz-txt-link-abbreviated" href="mailto:klussier@masslnc.org">klussier@masslnc.org</a>
Twitter: <a class="moz-txt-link-freetext" href="http://www.twitter.com/kmlussier">http://www.twitter.com/kmlussier</a></pre>
</body>
</html>