[evergreen-outreach] road to 3.0 video series

[Amy Terlaga]

The videos came out really well, Rogan!  Your time and effort really show!

On Mon, Oct 23, 2017 at 11:51 AM, Rogan Hamby <rogan.hamby at gmail.com> wrote:

> Partially for documentation purposes and partially for discussion I
> thought I'd start a thread discussing how the Road to 3.0 Video Series
> went.  I'm going on memory so Kathy may correct me.
>
> As we discussed promotion efforts for 3.0 one thing we wanted to try was
> short videos that could easily be shared on social media.  Several people
> had similar ideas for this independently and we discussed it as a group.
> Kathy and I have both done some video work in the past so we felt capable
> (note I say capable, not expert) in accomplishing some for this purpose.
> She and I brainstormed some ideas and hammered out a schedule via a Google
> spreadsheet.
>
> Kathy created the first one and although we were using different tools we
> collected some common elements in a Google Drive to give them a similar
> format and appearance.  To host these we had access to some other Youtube
> channels community members had created but we wanted something branded as
> Evergreen so Dan Scott helped out since he created the Evergreen community
> G+ account and added a Youtube channel with Kathy and I as admins.
>
> In the end she and I created a total of four videos (two each).  The
> Youtube channel got 130+ subscribers so we were able to do some Evergreen
> specific branding on it (yay!) and the videos got 1,986 views as of this
> morning.  The promotion also got some exposure on the Facebook and Twitter
> feeds.  The feedback was universally positive and for an experiment I think
> it went very, very well.
>
> That wasn't without spending resources.  You can think "I'm going to do
> this quick and dirty" but once you start you want a certain degree of
> polish and by the time all is said and done it's a bigger commitment than
> you'd planned on.  Takeaway - these aren't tiny projects to do.  A five
> minute video can take substantially longer between setup, video work, etc...
>
> All in all I think they are worth doing in the future but we will probably
> adjust what we do.  Specifically, doing features still in development is
> great but problematic so we need to have reasonable expectations about
> doing those.  I think Kathy and I did well at managing that but if we bring
> in others to help who don't follow the development closely it could cause
> confusion.  We had more than one private IRC exchange of "Is your VM doing
> that?  No, maybe I need to update.  No, maybe an update broke this.  No, I
> do need to update.  I'm missing patch X."  So, we need to consider this in
> terms of who does what videos, how stable the development is and what we
> publicize in terms of ongoing efforts.
>
> Final thought - I think there is value in continuing to do these about a
> variety of these and not necessarily tied to releases though release based
> ones are good as well.
>
>
>
>
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>
>


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Amy Terlaga
Director of Member Services
Bibliomation, Inc.
24 Wooster Avenue
Waterbury, CT  06708
(203)577-4070 x101
terlaga at biblio.org
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