[evergreen-outreach] Press Releases

Gagnon, Ron gagnon at noblenet.org
Fri Dec 21 15:48:23 EST 2018 

Sure we can do more press releases, we do need to try to get moremedia
recognition since we don't have the advertising budget of the commercial
systems.  Any info you can provide is welcomed, and I can add more places
as suggested.

Sorry for the delayed response, a couple of end-of-year reports required my
attention.
Happy holidays!
Ron

On Fri, Dec 7, 2018 at 1:18 PM <rogan.hamby at gmail.com> wrote:

> I think those are all good ideas.  Worst case scenario (assuming it
> doesn't add too much work for Ron) is that they get ignored.  Best case is
> it grabs someone's interest.
>
> On Fri, Dec 7, 2018 at 11:43 AM Deborah Luchenbill <
> deborah at mobiusconsortium.org> wrote:
>
>> Yes, I agree with Rogan!  Any kind of events the community hosts, grants,
>> major development work finished, other programs we participate in would be
>> great for press releases.  I was also thinking that announcement kind of
>> releases would work, too ("the Evergreen community announces the dates and
>> location of its 20-- International Conference" or something like that).
>> Apparently, those are called "media advisories" instead of press releases,
>> which I just learned, but would still go to the same kinds of outlets.
>>
>> As for additional places to send releases, maybe we could add some
>> non-library places, like InfoWorld, which covers some open source news,
>> Outsell, Inc., which sends out daily information industry headlines, or
>> ITHAKA, which covers higher ed stuff (though libraries are included
>> there)?  There are probably some other tech industry places I don't know
>> about.  Or maybe organizations of previous conference keynotes, if those
>> aren't part of libraryland.  No idea what kind of traction we'd get, but
>> probably couldn't hurt.
>>
>> -Debbie
>>
>> Debbie Luchenbill
>> Evergreen Coordinator
>> MOBIUS
>> 111 E. Broadway, Ste. 220
>> Columbia, MO  65203
>> debbie at mobiusconsortium.org <deborah at mobiusconsortium.org>
>> 573-234-4914
>> https://mobiusconsortium.org <http://mobiusconsortium.org>
>> Missouri Evergreen Help Desk: help at mobiusconsortium.org / 877-312-3517
>> http://libraries.missourievergreen.org
>>
>>
>> On Fri, Dec 7, 2018 at 9:47 AM <rogan.hamby at gmail.com> wrote:
>>
>>> Additional thought.  Generally if a library goes live on Evergreen with
>>> the assistance of a vendor the vendor will issue a press release and I
>>> don't want to dilute messages by duplicating those but if a library goes
>>> live on their own I think a press release from us (with their blessing)
>>> would be appropriate (assuming we know about it).  Have we traditionally
>>> written up post event articles / press releases for things like the
>>> Evergreen conference or hack-a-way?  Grants related to Evergreen would be
>>> great to do releases on.  This is a bit in the past but when we were
>>> working with Google Summer of Code that sort of thing would make for a good
>>> release I think.
>>>
>>>
>>> On Fri, Dec 7, 2018 at 10:43 AM <rogan.hamby at gmail.com> wrote:
>>>
>>>> Is anyone aware of other sources that should be added to that list?
>>>> The library world is fairly small in terms of media so I can't think of
>>>> additional ones off hand but in the spirit of brainstorming there might be
>>>> some more niche targets that would be appropriate.  This is probably we
>>>> should at least throw up for consideration once a year or so.
>>>>
>>>> On Thu, Dec 6, 2018 at 2:28 PM Gagnon, Ron <gagnon at noblenet.org> wrote:
>>>>
>>>>> Chris,
>>>>> The list for press releases is:
>>>>>
>>>>>    -
>>>>>
>>>>>          Matt Enis, menis at mediasourceinc.com, Meredith Schwartz,
>>>>>          mschwartz at mediasourceinc.com, Library Journal
>>>>>          -
>>>>>
>>>>>          Marshall Breeding, marshall.breeding at librarytechnology.org
>>>>>          -
>>>>>
>>>>>          Computers In Libraries, Celeste Peterson-Sloss,
>>>>>          cpeterson at infotoday.com
>>>>>          -
>>>>>
>>>>>          aldirect at ala.org
>>>>>
>>>>>
>>>>> Ron
>>>>>
>>>>> On Thu, Dec 6, 2018 at 1:13 PM Chris Maas <chrism at roadrunner.com>
>>>>> wrote:
>>>>>
>>>>>> Ron,   how big a distribution list do we have for press releases?
>>>>>>  (Is there a list that you can share?)
>>>>>>
>>>>>> _________"To be ignorant of what occurred before you were born is to
>>>>>> remain always a child."    Cicero
>>>>>> Chris Maas
>>>>>> 924-4553
>>>>>>
>>>>>>
>>>>>> On Thu, Dec 6, 2018 at 9:38 AM Gagnon, Ron <gagnon at noblenet.org>
>>>>>> wrote:
>>>>>>
>>>>>>> Good morning,
>>>>>>> As mentioned at yesterday's Evergreen Outreach Committee meeting, I
>>>>>>> will be responsible for press releases, taking over from Kathy.
>>>>>>>
>>>>>>> We will continue with the dispatches tied to Evergreen releases, but
>>>>>>> if you have any other material or ideas worthy of a press release, please
>>>>>>> send them to me.
>>>>>>>
>>>>>>> Thanks,
>>>>>>> Ron
>>>>>>>
>>>>>>> --
>>>>>>> Ronald A. Gagnon
>>>>>>> Executive Director
>>>>>>> North Of Boston Library Exchange (NOBLE)
>>>>>>> Danvers, Massachusetts  01923
>>>>>>> 978-777-8844
>>>>>>> www.noblenet.org
>>>>>>> _______________________________________________
>>>>>>> evergreen-outreach mailing list
>>>>>>> evergreen-outreach at list.evergreen-ils.org
>>>>>>>
>>>>>>> http://list.evergreen-ils.org/cgi-bin/mailman/listinfo/evergreen-outreach
>>>>>>>
>>>>>>
>>>>>
>>>>> --
>>>>> Ronald A. Gagnon
>>>>> Executive Director
>>>>> North Of Boston Library Exchange (NOBLE)
>>>>> Danvers, Massachusetts  01923
>>>>> 978-777-8844
>>>>> www.noblenet.org
>>>>> _______________________________________________
>>>>> evergreen-outreach mailing list
>>>>> evergreen-outreach at list.evergreen-ils.org
>>>>>
>>>>> http://list.evergreen-ils.org/cgi-bin/mailman/listinfo/evergreen-outreach
>>>>>
>>>> _______________________________________________
>>> evergreen-outreach mailing list
>>> evergreen-outreach at list.evergreen-ils.org
>>> http://list.evergreen-ils.org/cgi-bin/mailman/listinfo/evergreen-outreach
>>>
>>

-- 
Ronald A. Gagnon
Executive Director
North Of Boston Library Exchange (NOBLE)
Danvers, Massachusetts  01923
978-777-8844
www.noblenet.org
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