[Evergreen-web-team] Donation Button on Home Page

[Jim Craner]

Hi everyone -- here are my thoughts in no particular order:

1) There is no real branding strategy for Evergreen that I'm aware of 
but it's probably "anti-branding" -- and definitely confusing, as Lori 
mentioned -- to have SFC's logo right there in the upper left of every 
page on the EG site.

2) I don't have data to back this up, but I think "Support" is more 
friendly and community-oriented language than "Donate" for a software 
foundation (as opposed to "Save the X!" or "Fight Disease Y!" 
nonprofits) -- we're currently using both throughout the site.

3) So I see "Quick Links" on the left side of the home page and there's 
already a "Donate" in there.  Lori, did you mean that you want to put 
the "Donate" button on the right sidebar instead?

4) I don't think the Donate page itself (/sfc.php) is structured 
effectively.  My suggestion would be to keep the donate widgets 
themselves near the top for the folks that are coming here and know they 
want to donate -- make that easy for them.  But the entire visible part 
of this page is about the SFC relationship -- you have to scroll down to 
see "Why donate?" and *that* should be the focus of the page at the 
top.  The fact that SFC is a fiscal agent is cool but it should be the 
footnote, not the "Why donate?" block.

Using the story-based approach, I'd suggest we also include reports of 
recent and historical community support and donations, anything from a 
virtual "credits" page up to history of non-dev contributions.

Thanks,
Jim


On 05/21/2012 12:28 PM, Lori Bowen Ayre wrote:
> Hi All,
>
> I'm writing to get a broader range of opinions on the Evergreen home 
> page and how we invite donations.  Right now, there is a big SFC logo 
> (the "other" tree on the home page) on the left side underneath our 
> header with the words "Support Evergreen" underneath.
>
> Instead of having the SFC logo prominently placed on our home page, I 
> would like to suggest we put a generic orange DONATE button like you 
> see on the next page (if you were to click on the SFC logo) above the 
> Quick Links on the right side of the page.
>
> I think it confuses matters have the SFC logo take up so much space on 
> our home page and if you don't know who's logo it is...it doesn't even 
> make any sense!
>
> I've checked several of the other SFC member libraries and none of 
> them use the SFC logo on their home page nor on the page where they 
> accept donations.
>
> Lori
>
> =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-==-=-=-=-=-=-=-=-=
> Lori Bowen Ayre //
> Library Technology Consultant / The Galecia Group
> Oversight Board & Communications Committee / Evergreen
> (707) 763-6869 // Lori.Ayre at galecia.com <mailto:Lori.Ayre at galecia.com>
> Availability: http://tungle.me/lori.ayre <http://tungle.me/lori.ayre>
>
> Specializing in open source ILS solutions, RFID, filtering,
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