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I agree with most of Steve's points. As far as analytics, it's not
something that has come up in web team meetings since the "Yeah, we
should be periodically looking at analytics" conversation back in
'11. :-)<br>
<br>
Thanks,<br>
Jim<br>
<br>
<br>
On 05/21/2012 12:50 PM, Steve Wills wrote:
<blockquote cite="mid:W22148119838471337622657@webmail11"
type="cite">
<div> Hi Lori,<br>
<br>
Part of the study of user/reader roles for our website should
contain data that can be useful here. It is important to know
who is viewing the evergreen-ils website and why. To the
uninitiated, the tree and evergreen probably do make some kind
of sense. These folks will not know that the LOGO is the SFC
logo and not the Evergreen-ILS Project logo until they click
through. If they are generous enough to donate, I doubt the
logo will be a barrier to them. I suspect that one has to be
fairly intimate with the Evergreen-ILS Project to really know
that this is not the right logo at which point ones donation
probably would not be influenced by this fact anyway. If we
are going to engage in site optomization with a goal toward
enhancing our call to action, I would suggest we have a button
(or dressed up text) that reads "We need your Help" or "Why you
should donate to Evergreen-ILS" or something of that nature.<br>
<br>
If our call to action is going to be passive, I don't think that
the logo or lack of it will really effect our donation rate much
at all. Which reminds me, are we reviewing our analytic data at
Evergreen-ILS.org. I looked at it about a year ago but have not
kept up with it. <br>
<br>
just musing,<br>
Steve Wills<br>
</div>
<blockquote style="padding-left: 5px; margin-left: 5px;
border-left: 2px solid rgb(0, 0, 255); margin-right: 0px;"><font
face="Tahoma" size="2">-----Original Message-----<br>
<b>From:</b> Lori Bowen Ayre [<a class="moz-txt-link-freetext" href="mailto:lori.ayre@galecia.com">mailto:lori.ayre@galecia.com</a>]<br>
<b>Sent:</b> Monday, May 21, 2012 01:28 PM<br>
<b>To:</b> 'Evergreen Discussion Group', 'Evergreen Community
Web Team Email List'<br>
<b>Subject:</b> [Evergreen-web-team] Donation Button on Home
Page<br>
<br>
</font>Hi All,
<div><br>
</div>
<div>I'm writing to get a broader range of opinions on the
Evergreen home page and how we invite donations. Right now,
there is a big SFC logo (the "other" tree on the home page) on
the left side underneath our header with the words "Support
Evergreen" underneath. </div>
<div><br>
</div>
<div>Instead of having the SFC logo prominently placed on our
home page, I would like to suggest we put a generic orange
DONATE button like you see on the next page (if you were to
click on the SFC logo) above the Quick Links on the right side
of the page.</div>
<div><br>
</div>
<div>I think it confuses matters have the SFC logo take up so
much space on our home page and if you don't know who's logo
it is...it doesn't even make any sense! </div>
<div><br>
</div>
<div>I've checked several of the other SFC member libraries and
none of them use the SFC logo on their home page nor on the
page where they accept donations.</div>
<div><br>
</div>
<div>Lori<br clear="all">
<div>
<div><br>
</div>
<div>=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-==-=-=-=-=-=-=-=-=</div>
<div>
<div>Lori Bowen Ayre // </div>
<div>Library Technology Consultant / The Galecia Group</div>
<div>
Oversight Board & Communications Committee /
Evergreen</div>
<div>(707) 763-6869 // <a moz-do-not-send="true"
href="mailto:Lori.Ayre@galecia.com"
mce_href="mailto:Lori.Ayre@galecia.com"
target="_blank">Lori.Ayre@galecia.com</a></div>
<div>Availability: <a moz-do-not-send="true"
href="http://tungle.me/lori.ayre"
mce_href="http://tungle.me/lori.ayre" target="_blank">http://<span
style="font-family: Verdana,Arial,sans-serif;
line-height: 20px; background-color: rgb(255, 255,
255);">tungle.me/lori.ayre</span></a><span> </span></div>
<div><br>
</div>
<div>Specializing in open source ILS solutions, RFID,
filtering, </div>
<div>workflow optimization, and materials handling <br>
<div>=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=</div>
</div>
</div>
</div>
<br>
</div>
</blockquote>
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</pre>
</blockquote>
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