[Eg-oversight-board] Evergreen Conference 2014 budget

[Ben Hyman]

Thanks Tony.
------Original Message------
From: Tony Sebro
To: Ben Hyman
Cc: Kathy Lussier
Cc: eg-oversight-board at list.evergreen-ils.org
Cc: evergreen
Subject: Re: Evergreen Conference 2014 budget
Sent: Apr 11, 2013 14:59

On 04/10/2013 09:42 AM, Ben Hyman wrote:
> Thanks Tony,
>
> I'm curious - in the second scenario - what % of conference revenue would typically flow to SFC vs 10% in the first?
The answer is very fact-specific, and will vary depending on the terms
of the deal between the third party planner and Conservancy on behalf of
the project.

As a case study, let's look at two jQuery conferences in 2011. At the
time, jQuery was operating under an older version of the FSA where
Conservancy received 5%.

We helped jQuery outsource its UK 2011 conference to White October, a
UK-based company. White October paid for a $5K sponsorship and paid 5%
of all gross receipts for a TM license[1]. The conference drew 306
people and generated $121,409.37 in revenue, so Conservancy/jQuery
received $11,070.46 ($10,516.93 to jQuery fund; $553.52 to Conservancy).
I don't know White October's internal income/expense breakdown, but I
assume it worked out well for them (both financially and/or
branding-wise), seeing as they're hosting another conference for the
jQuery Foundation next week.

In contrast, jQuery planned its Boston 2011 conference in-house, with
Conservancy playing our usual role. It was a much larger conference (562
attendees). We ended up incurring $154,058.64 in expenses ($104,593.63
of which was the venue rental), and generated $218,466.47 in revenue
($198,271.15 in registration; the rest in sponsorship). Conservancy
received 5% of the revenue ($10,923.32); the rest of the surplus
($53,465.51) went to jQuery's fund.

Thus:
Boston 2011 (project/Conservancy hosts the conference):
Project fund: $94.63 per attendee
Conservancy: $19.33 per attendee

UK 2011 (project/Conservancy outsources the conference):
Project fund: $34.37 per attendee
Conservancy: $1.81 per attendee

Again, every deal will be different, but as a general rule, projects
(and Conservancy) should naturally expect to generate less $ from
outsourced conferences - which makes sense, because we'd all be doing
less of the work.

Best,
-Tony

[1] The planning entity needs a temporary exclusive TM license to host
an event and refer to it as an "official" project event. Conservancy
can't grant an exclusive royalty-free TM license to the planning entity
unless that entity is a US-based public charity.

-- 
Tony Sebro, General Counsel, Software Freedom Conservancy
+1-212-461-3245 x11
tony at sfconservancy.org
www.sfconservancy.org


Sent by phone; please pardon my thumbs