[Eg-oversight-board] Swag!

[Lori Bowen Ayre]

If no interest in changing the logo in any way, fine by me.  Go forward
with swag!

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Lori Bowen Ayre //
Library Technology Consultant / The Galecia Group
(707) 763-6869 // Lori.Ayre at galecia.com
Availability:  http://doodle.com/loriayre

<Lori.Ayre at galecia.com>Specializing in open source software solutions,
RFID, filtering,
workflow optimization, and materials handling
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On Thu, Jan 24, 2013 at 7:00 AM, Rogan Hamby <rogan.hamby at gmail.com> wrote:

> My recollection (and again no citation) is vague but I think the
> discussion centered around merchandising opportunities.
>
> My opinion is that if you change a logo just to change it ... well,
> you dilute it's purpose.  Unless someone came up with an amazing
> design that had huge advantages I don't think it would be worthwhile.
> With that said, if someone was really passionate about this I'd let
> them come up with proposals and consider them (even if my gut feeling
> is that it's a waste of time and the odds of my being proven wrong on
> this are slim).  But, it doesn't seem that anyone is passionate.
> We're groping around for the resources.  We seem to be doing it
> because once upon a time it was discussed.  I've been happy to let the
> conversation lapse into non-existence and would be glad to do so
> again.
>
>
> On Thu, Jan 24, 2013 at 9:49 AM, Corridan, Jim (ICPR)
> <jcorridan at icpr.in.gov> wrote:
> > I would tend to agree with Dan.
> >
> > Jim
> >
> > -----Original Message-----
> > From: Dan Scott [mailto:dan at coffeecode.net]
> > Sent: Thursday, January 24, 2013 9:49 AM
> > To: Kathy Lussier
> > Cc: Lori Bowen Ayre; Galen Charlton;
> eg-oversight-board at list.evergreen-ils.org; <evergreen at sfconservancy.org>
> > Subject: Re: [Eg-oversight-board] Swag!
> >
> > On Thu, Jan 24, 2013 at 09:48:50AM -0500, Kathy Lussier wrote:
> >> Hi Lori,
> >>
> >> I wasn't a member of the Board when the idea to redesign the logo
> >> was first raised and only came in at the tail end of the discussion
> >> when some logos were passed around at the meeting in Indianapolis.
> >> Could somebody give me some background on why we were considering a
> >> new logo? I've been involved in re-branding efforts before, but
> >> they've typically happened when a logo has become dated, stale, or
> >> sometimes just plain ugly. I've always found the current logo to be
> >> clean,simple, and effective at identifying the Evergreen product.
> >>
> >> I'm not necessarily opposed to change, but just curious about the
> >> previous discussions I missed. I'm also hoping a logo redesign
> >> doesn't delay any efforts to have some swag available in time for
> >> this year's conference. I'm anxious to buy all sorts of Evergreen
> >> stuff for the family! :)
> >
> > Thanks for raising this, Kathy. For what it's worth, I am opposed to
> > change when it comes to changing a brand that has been established over
> > more than 6 years, unless there's a really good reason for it (for
> > example, if the logo is offensive to some cultural group, or of
> > questionable copyright status). And I'm not sure that such a reason has
> > been expressed to date.
> > _______________________________________________
> > eg-oversight-board mailing list
> > eg-oversight-board at list.evergreen-ils.org
> >
> http://list.evergreen-ils.org/cgi-bin/mailman/listinfo/eg-oversight-board
>
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