[Eg-oversight-board] Swag!

[Rogan Hamby]

My recollection (and again no citation) is vague but I think the
discussion centered around merchandising opportunities.

My opinion is that if you change a logo just to change it ... well,
you dilute it's purpose.  Unless someone came up with an amazing
design that had huge advantages I don't think it would be worthwhile.
With that said, if someone was really passionate about this I'd let
them come up with proposals and consider them (even if my gut feeling
is that it's a waste of time and the odds of my being proven wrong on
this are slim).  But, it doesn't seem that anyone is passionate.
We're groping around for the resources.  We seem to be doing it
because once upon a time it was discussed.  I've been happy to let the
conversation lapse into non-existence and would be glad to do so
again.


On Thu, Jan 24, 2013 at 9:49 AM, Corridan, Jim (ICPR)
<jcorridan at icpr.in.gov> wrote:
> I would tend to agree with Dan.
>
> Jim
>
> -----Original Message-----
> From: Dan Scott [mailto:dan at coffeecode.net]
> Sent: Thursday, January 24, 2013 9:49 AM
> To: Kathy Lussier
> Cc: Lori Bowen Ayre; Galen Charlton; eg-oversight-board at list.evergreen-ils.org; <evergreen at sfconservancy.org>
> Subject: Re: [Eg-oversight-board] Swag!
>
> On Thu, Jan 24, 2013 at 09:48:50AM -0500, Kathy Lussier wrote:
>> Hi Lori,
>>
>> I wasn't a member of the Board when the idea to redesign the logo
>> was first raised and only came in at the tail end of the discussion
>> when some logos were passed around at the meeting in Indianapolis.
>> Could somebody give me some background on why we were considering a
>> new logo? I've been involved in re-branding efforts before, but
>> they've typically happened when a logo has become dated, stale, or
>> sometimes just plain ugly. I've always found the current logo to be
>> clean,simple, and effective at identifying the Evergreen product.
>>
>> I'm not necessarily opposed to change, but just curious about the
>> previous discussions I missed. I'm also hoping a logo redesign
>> doesn't delay any efforts to have some swag available in time for
>> this year's conference. I'm anxious to buy all sorts of Evergreen
>> stuff for the family! :)
>
> Thanks for raising this, Kathy. For what it's worth, I am opposed to
> change when it comes to changing a brand that has been established over
> more than 6 years, unless there's a really good reason for it (for
> example, if the logo is offensive to some cultural group, or of
> questionable copyright status). And I'm not sure that such a reason has
> been expressed to date.
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