[Eg-oversight-board] Swag!

Lori Bowen Ayre lori.ayre at galecia.com
Thu Jan 24 14:45:20 EST 2013


I don't think there was any issue with the color. We don't really have any
"design" people on the web team so I don't think they would be the ones to
ask.  Probably okay to stick with your design folks at PINES.

Lori


On Thu, Jan 24, 2013 at 10:02 AM, McKinney, Elizabeth <
emckinney at georgialibraries.org> wrote:

>
> I agree with Dan on being hesitant to change the logo.  However, I seem to
> remember the green color being difficult to work with. Lori, do you think
> the website team would want to tweak the green a bit before we proceed?
>
> Hurray for swag!
>
> Elizabeth McKinney
> PINES Program Director
> Georgia Public Library Service
> A Unit of the University System of Georgia
> 1800 Century Place, Suite 150
> Atlanta GA 30345
> 404.235.7141
> emckinney at georgialibraries.org
> http://www.georgialibraries.org/
>
>
>
>
>
> ----- Original Message -----
> From: "Lori Bowen Ayre" <lori.ayre at galecia.com>
> To: "Rogan Hamby" <rogan.hamby at gmail.com>
> Cc: eg-oversight-board at list.evergreen-ils.org, evergreen at sfconservancy.org
> Sent: Thursday, January 24, 2013 12:48:31 PM
> Subject: Re: [Eg-oversight-board] Swag!
>
>
> If no interest in changing the logo in any way, fine by me. Go forward
> with swag!
>
>
>
>
> =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-==-=-=-=-=-=-=-=-=
>
> Lori Bowen Ayre //
> Library Technology Consultant / The Galecia Group
> (707) 763-6869 // Lori.Ayre at galecia.com
>
> Availability: http://doodle.com/loriayre
>
>
> Specializing in open source software solutions, RFID, filtering,
> workflow optimization, and materials handling
>
> =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>
>
> On Thu, Jan 24, 2013 at 7:00 AM, Rogan Hamby < rogan.hamby at gmail.com >
> wrote:
>
>
> My recollection (and again no citation) is vague but I think the
> discussion centered around merchandising opportunities.
>
> My opinion is that if you change a logo just to change it ... well,
> you dilute it's purpose. Unless someone came up with an amazing
> design that had huge advantages I don't think it would be worthwhile.
> With that said, if someone was really passionate about this I'd let
> them come up with proposals and consider them (even if my gut feeling
> is that it's a waste of time and the odds of my being proven wrong on
> this are slim). But, it doesn't seem that anyone is passionate.
> We're groping around for the resources. We seem to be doing it
> because once upon a time it was discussed. I've been happy to let the
> conversation lapse into non-existence and would be glad to do so
> again.
>
>
>
>
> On Thu, Jan 24, 2013 at 9:49 AM, Corridan, Jim (ICPR)
> < jcorridan at icpr.in.gov > wrote:
> > I would tend to agree with Dan.
> >
> > Jim
> >
> > -----Original Message-----
> > From: Dan Scott [mailto: dan at coffeecode.net ]
> > Sent: Thursday, January 24, 2013 9:49 AM
> > To: Kathy Lussier
> > Cc: Lori Bowen Ayre; Galen Charlton;
> eg-oversight-board at list.evergreen-ils.org ; < evergreen at sfconservancy.org>
> > Subject: Re: [Eg-oversight-board] Swag!
> >
> > On Thu, Jan 24, 2013 at 09:48:50AM -0500, Kathy Lussier wrote:
> >> Hi Lori,
> >>
> >> I wasn't a member of the Board when the idea to redesign the logo
> >> was first raised and only came in at the tail end of the discussion
> >> when some logos were passed around at the meeting in Indianapolis.
> >> Could somebody give me some background on why we were considering a
> >> new logo? I've been involved in re-branding efforts before, but
> >> they've typically happened when a logo has become dated, stale, or
> >> sometimes just plain ugly. I've always found the current logo to be
> >> clean,simple, and effective at identifying the Evergreen product.
> >>
> >> I'm not necessarily opposed to change, but just curious about the
> >> previous discussions I missed. I'm also hoping a logo redesign
> >> doesn't delay any efforts to have some swag available in time for
> >> this year's conference. I'm anxious to buy all sorts of Evergreen
> >> stuff for the family! :)
> >
> > Thanks for raising this, Kathy. For what it's worth, I am opposed to
> > change when it comes to changing a brand that has been established over
> > more than 6 years, unless there's a really good reason for it (for
> > example, if the logo is offensive to some cultural group, or of
> > questionable copyright status). And I'm not sure that such a reason has
> > been expressed to date.
>
>
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> >
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