[Eg-oversight-board] Press release for 2.10 release

Kathy Lussier klussier at masslnc.org
Tue Mar 22 20:15:34 EDT 2016


Good suggestions Grace!

I've incorporated some of your language in a revised press release 
available at the same link:

https://docs.google.com/document/d/1mAerT3C74RYmsNbRInieshF0DtrgwSB0MId6ywxQnjo/edit?usp=sharing

Still taking additional feedback!

Kathy

On 03/22/2016 10:49 AM, Grace Dunbar wrote:
> Hi Kathy,
> Overall I think that it looks very good and I appreciate you taking it 
> on.  The thing that strikes me about our press releases is that 
> they're informative but not as "market-y" as our competitors.  (For 
> example, a III Sierra Press Release: 
> https://www.iii.com/news-events/pr/innovative-delivers-powerful-new-features-sierra-release-21) 
>  My absolute favorite thing in that press release is this statement, 
> "According to surveys completed by Innovative partner libraries, 
> providing open architecture is a top priority. As a result, Sierra 
> Release 2.1 increases the simplicity of these enterprise-wide 
> integrations across the Innovative partner network."
>
> Do you see how the wording makes it seem like they're being responsive 
> to their users' desires to have "open architecture" but they actually 
> don't address it at all?  Worse, the "Innovative partner network." 
> doesn't sound very open at all.   But people will remember the words 
> and they're left with a general feeling that Sierra is "open" and 
> "powerful" because those are the words that are used.
>
> When I read our press release I was left with the sense that 
> Evergreen's privacy and security was somehow lacking prior to this 
> release... which isn't true.  I'd like to suggest we consider focusing 
> on more "marketing" language in our press releases and tooting 
> Evergreen's horn a bit more.
>
> So, maybe the title is Evergreen Release 2.10 Takes Security to 
> Unparalleled Levels
>
> Protecting patron privacy in modern ILSs is something that requires 
> vigilance and evolution.
> Evergreen, which has long taken various technical measures to protect 
> patron privacy, has now added several additional layers of encryption 
> to user passwords.
>
> This release also unveils online circulation and cataloging for beta 
> testing.  This marks the mid-way point of the transition of Evergreen 
> to a web-based ILS which will be delivered seamlessly to staff via the 
> browser of their choice.  The web client will allow staff the freedom 
> to perform their work wherever their job takes them, on a desktop, 
> tablet, or phone on any OS.
>
> Evergreen continues to be the leading ILS for consortia and delivers 
> local flexibility and granularity of policies that no other software 
> can match.  Evergreen 2.10 maintains robust performance on its open 
> PostgreSQL database and continues to deliver the most interoperability 
> for libraries via its truly open APIs.
>
>
> Etc. etc. You get my point.
> Thoughts?
> Grace
>
>
> On Mon, Mar 21, 2016 at 2:16 PM, Andrea Buntz Neiman 
> <aneiman at kent.lib.md.us <mailto:aneiman at kent.lib.md.us>> wrote:
>
>     Looks great, thank you Kathy!
>
>     A.
>
>
>     Andrea Buntz Neiman, MLS
>     Librarian II, Public Services
>     Kent County Public Library
>     408 High Street
>     Chestertown, MD 21620
>     410-778-3636 x2115 <tel:410-778-3636%20x2115>
>     www.kentcountylibrary.org <http://www.kentcountylibrary.org>
>
>     On 3/21/2016 1:27 PM, Yamil Suarez wrote:
>>
>>     Me too,
>>     Yamil
>>
>>
>>
>>
>>
>>     --------------------------------
>>
>>     Yamil Suarez, MCS
>>     Library Systems Administrator/Developer
>>
>>     Stan Getz Library
>>     Berklee College of Music
>>     1140 Boylston St
>>     Boston, MA 02215
>>
>>     ysuarez at berklee.edu <mailto:ysuarez at berklee.edu>
>>     617-747-2617 <tel:617-747-2617>
>>
>>     On Mon, Mar 21, 2016 at 1:24 PM, Ruth Frasur <rfrasur at gmail.com
>>     <mailto:rfrasur at gmail.com>> wrote:
>>
>>         Also sending along my approval.
>>
>>         On Mon, Mar 21, 2016 at 1:23 PM, Tim Spindler
>>         <tjspindler at gmail.com <mailto:tjspindler at gmail.com>> wrote:
>>
>>             Looks good to me Kathy.
>>
>>             On Mon, Mar 21, 2016 at 1:20 PM, Chris Sharp
>>             <csharp at georgialibraries.org
>>             <mailto:csharp at georgialibraries.org>> wrote:
>>
>>                 Looks good to me!
>>
>>                 Chris
>>
>>                 ----- Original Message -----
>>                 > From: "Kathy Lussier" <klussier at masslnc.org
>>                 <mailto:klussier at masslnc.org>>
>>                 > To: eg-oversight-board at list.evergreen-ils.org
>>                 <mailto:eg-oversight-board at list.evergreen-ils.org>
>>                 > Sent: Monday, March 21, 2016 1:17:36 PM
>>                 > Subject: [Eg-oversight-board] Press release for
>>                 2.10 release
>>                 >
>>                 > Hi all,
>>                 >
>>                 > As I mentioned at last week's meeting, I have
>>                 written up a press release
>>                 > on the Evergreen 2.10 release. It is available at
>>                 >
>>                 https://docs.google.com/document/d/1mAerT3C74RYmsNbRInieshF0DtrgwSB0MId6ywxQnjo/edit?usp=sharing
>>                 >
>>                 > I wanted to send it along to the EOB first before
>>                 sending it to
>>                 > publications later this afternoon. Please let me
>>                 know if you have any
>>                 > feedback or questions before I send it out.
>>                 >
>>                 > Thank you!
>>                 > Kathy
>>                 >
>>                 > --
>>                 > Kathy Lussier
>>                 > Project Coordinator
>>                 > Massachusetts Library Network Cooperative
>>                 > (508) 343-0128 <tel:%28508%29%20343-0128>
>>                 > klussier at masslnc.org <mailto:klussier at masslnc.org>
>>                 > Twitter: http://www.twitter.com/kmlussier
>>                 >
>>                 > _______________________________________________
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>>
>>                 --
>>                 Chris Sharp
>>                 PINES System Administrator
>>                 Georgia Public Library Service
>>                 1800 Century Place, Suite 150
>>                 Atlanta, Georgia 30345
>>                 (404) 235-7147 <tel:%28404%29%20235-7147>
>>                 csharp at georgialibraries.org
>>                 <mailto:csharp at georgialibraries.org>
>>                 http://pines.georgialibraries.org/
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>>
>>
>>
>>             -- 
>>             Tim Spindler
>>             tjspindler at gmail.com <mailto:tjspindler at gmail.com>
>>
>>             *P**   Go Green - **Save a tree! Please don't print this
>>             e-mail unless it's really necessary.*
>>
>>
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>
> -- 
> Grace Dunbar, Vice President
> Equinox - Open Your Library
> gdunbar at esilibrary.com <mailto:gdunbar at esilibrary.com>
> 1-877-OPEN-ILS  | www.esilibrary.com <http://www.esilibrary.com>

-- 
Kathy Lussier
Project Coordinator
Massachusetts Library Network Cooperative
(508) 343-0128
klussier at masslnc.org
Twitter: http://www.twitter.com/kmlussier

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