[Evergreen-web-team] Donation Button on Home Page

[Steve Wills]

 Hi Lori,

Part of the study of user/reader roles for our website should contain data that can be useful here. It is important to know who is viewing the evergreen-ils website and why. To the uninitiated, the tree and evergreen probably do make some kind of sense. These folks will not know that the LOGO is the SFC logo and not the Evergreen-ILS Project logo until they click through. If they are generous enough to donate, I doubt the logo will be a barrier to them. I suspect that one has to be fairly intimate with the Evergreen-ILS Project to really know that this is not the right logo at which point ones donation probably would not be influenced by this fact anyway. If we are going to engage in site optomization with a goal toward enhancing our call to action, I would suggest we have a button (or dressed up text) that reads "We need your Help" or "Why you should donate to Evergreen-ILS" or something of that nature.

If our call to action is going to be passive, I don't think that the logo or lack of it will really effect our donation rate much at all. Which reminds me, are we reviewing our analytic data at Evergreen-ILS.org. I looked at it about a year ago but have not kept up with it. 

just musing,
Steve Wills

-----Original Message-----
From: Lori Bowen Ayre [mailto:lori.ayre at galecia.com]
Sent: Monday, May 21, 2012 01:28 PM
To: 'Evergreen Discussion Group', 'Evergreen Community Web Team Email List'
Subject: [Evergreen-web-team] Donation Button on Home Page

Hi All,

I'm writing to get a broader range of opinions on the Evergreen home page and how we invite donations. Right now, there is a big SFC logo (the "other" tree on the home page) on the left side underneath our header with the words "Support Evergreen" underneath. 


Instead of having the SFC logo prominently placed on our home page, I would like to suggest we put a generic orange DONATE button like you see on the next page (if you were to click on the SFC logo) above the Quick Links on the right side of the page.


I think it confuses matters have the SFC logo take up so much space on our home page and if you don't know who's logo it is...it doesn't even make any sense! 


I've checked several of the other SFC member libraries and none of them use the SFC logo on their home page nor on the page where they accept donations.


Lori


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Lori Bowen Ayre // 
Library Technology Consultant / The Galecia Group
Oversight Board & Communications Committee / Evergreen
(707) 763-6869 // Lori.Ayre at galecia.com
Availability: http://tungle.me/lori.ayre


Specializing in open source ILS solutions, RFID, filtering, 
workflow optimization, and materials handling 
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