[Evergreen-web-team] Donation Button on Home Page

[Lori Bowen Ayre]

+1

On Tue, May 22, 2012 at 7:59 AM, Lazar, Alexey Vladimirovich <
alexey.lazar at mnsu.edu> wrote:

> Well, here is my attempt to be constructive.  Let's get this resolved one
> way or the other.  Let's make it a simple vote.  Since I originally brought
> up this topic, here is an outline of the issue and a proposed solution.
>
> Please vote! Those who care to respond, please just say "YES" or "NO" to
> the whole proposal below.  A "YES" vote means changes to be done now as
> outlined below.  "NO" means let's postpone until the website
> re-architecture or some other time.  Also, let's keep the vote to the web
> and communications team, and then notify the general list of outcomes.  I
> just want resolution and action, not endless discussion that ends in
> paralysis.
>
> ISSUES:
>
> 1. The SFC tree occupies prime real estate on the Evergreen project front
> page.  Because of its size in relation to other page elements, it draws
> significant attention to itself and competes with the actual Evergreen
> primary logo on top.  Rule of thumb: main brand should be more prominent
> than external or secondary brand elements.
>
> 2. By having at least 3 links on the front page pointing to the donations
> page (top drop-down, tree and under the tree in quick links) we are very
> strongly emphasizing the monetary donation aspect, more so than anything
> else on that page, at least as measured by number of links.
>
> GUIDING PRINCIPLE:
>
> - Encourage monetary donations, but do not emphasize them over other types
> of involvement, the Evergreen brand or other portions of the site.
>
> PROPOSAL:
>
> 1. Permanently move the SFC tree off the front page. The SFC tree will be
> featured on the About page and on the Support page only.
>
> 2. Place the Paypal and the Google donation buttons underneath the Quick
> Links section on the left.
>
> 3. Remove the Donate to Evergreen text link from the Quick Links menu.
>
> EXPECTED OUTCOMES:
>
> 1. The SFC logo is no longer a strong focus on the front page, but we
> preserve it on other pages of the site to demonstrate relationship.
>
> 2. Clearly recognizable Paypal and Google donate buttons are present on
> the front page and other pages.
>
> 3. The monetary aspect gets equal emphasis to other topics of the
> Evergreen website.
>
> Above said, let's keep in mind that we are not talking about building a
> marble palace to last a 1000 years.  When it comes to websites, I am always
> in favor of (thoughtful) change and consistent progress.  If the outcome is
> not as expected, we can always reevaluate and change in the future.
>
> So, I vote do to these changes now, and later use the same strategic
> approach for future website changes.
>
> So, with your responses, please yes/no, or +1/-1 only, no matter the
> reasons for your vote.  Let's get it done!
>
> Thanks for your time.
>
> Alexey Lazar
> PALS
> Information System Developer and Integrator
> 507-389-2907
> http://www.mnpals.org/
>
> On May 21, 2012, at 12:28 , Lori Bowen Ayre wrote:
>
> > Hi All,
> >
> > I'm writing to get a broader range of opinions on the Evergreen home
> page and how we invite donations.  Right now, there is a big SFC logo (the
> "other" tree on the home page) on the left side underneath our header with
> the words "Support Evergreen" underneath.
> >
> > Instead of having the SFC logo prominently placed on our home page, I
> would like to suggest we put a generic orange DONATE button like you see on
> the next page (if you were to click on the SFC logo) above the Quick Links
> on the right side of the page.
> >
> > I think it confuses matters have the SFC logo take up so much space on
> our home page and if you don't know who's logo it is...it doesn't even make
> any sense!
> >
> > I've checked several of the other SFC member libraries and none of them
> use the SFC logo on their home page nor on the page where they accept
> donations.
> >
> > Lori
> >
> > =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-==-=-=-=-=-=-=-=-=
> > Lori Bowen Ayre //
> > Library Technology Consultant / The Galecia Group
> > Oversight Board & Communications Committee / Evergreen
> > (707) 763-6869 // Lori.Ayre at galecia.com
> > Availability:  http://tungle.me/lori.ayre
> >
> > Specializing in open source ILS solutions, RFID, filtering,
> > workflow optimization, and materials handling
> > =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
> >
> > _______________________________________________
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> > Evergreen-web-team at list.evergreen-ils.org
> >
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>
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