[Evergreen-web-team] Donation Button on Home Page

Lori Bowen Ayre lori.ayre at galecia.com
Mon May 21 20:16:43 EDT 2012


Jim,

I did mean to suggest putting the DONATE button above the right-side block,
just above Search.

We could add a block along these lines:


[ DONATE BUTTON  ]

Make a tax-deductible contribution to
Evergreen via the
Software Freedom Conservancy



Lori


On Mon, May 21, 2012 at 2:48 PM, Jim Craner <jim at galecia.com> wrote:

> **
> Hi everyone -- here are my thoughts in no particular order:
>
> 1) There is no real branding strategy for Evergreen that I'm aware of but
> it's probably "anti-branding" -- and definitely confusing, as Lori
> mentioned -- to have SFC's logo right there in the upper left of every page
> on the EG site.
>
> 2) I don't have data to back this up, but I think "Support" is more
> friendly and community-oriented language than "Donate" for a software
> foundation (as opposed to "Save the X!" or "Fight Disease Y!" nonprofits)
> -- we're currently using both throughout the site.
>
> 3) So I see "Quick Links" on the left side of the home page and there's
> already a "Donate" in there.  Lori, did you mean that you want to put the
> "Donate" button on the right sidebar instead?
>
> 4) I don't think the Donate page itself (/sfc.php) is structured
> effectively.  My suggestion would be to keep the donate widgets themselves
> near the top for the folks that are coming here and know they want to
> donate -- make that easy for them.  But the entire visible part of this
> page is about the SFC relationship -- you have to scroll down to see "Why
> donate?" and *that* should be the focus of the page at the top.  The fact
> that SFC is a fiscal agent is cool but it should be the footnote, not the
> "Why donate?" block.
>
> Using the story-based approach, I'd suggest we also include reports of
> recent and historical community support and donations, anything from a
> virtual "credits" page up to history of non-dev contributions.
>
> Thanks,
> Jim
>
>
>
> On 05/21/2012 12:28 PM, Lori Bowen Ayre wrote:
>
> Hi All,
>
>  I'm writing to get a broader range of opinions on the Evergreen home
> page and how we invite donations.  Right now, there is a big SFC logo (the
> "other" tree on the home page) on the left side underneath our header with
> the words "Support Evergreen" underneath.
>
>  Instead of having the SFC logo prominently placed on our home page, I
> would like to suggest we put a generic orange DONATE button like you see on
> the next page (if you were to click on the SFC logo) above the Quick Links
> on the right side of the page.
>
>  I think it confuses matters have the SFC logo take up so much space on
> our home page and if you don't know who's logo it is...it doesn't even make
> any sense!
>
>  I've checked several of the other SFC member libraries and none of them
> use the SFC logo on their home page nor on the page where they accept
> donations.
>
>  Lori
>
>  =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-==-=-=-=-=-=-=-=-=
>  Lori Bowen Ayre //
> Library Technology Consultant / The Galecia Group
>  Oversight Board & Communications Committee / Evergreen
> (707) 763-6869 // Lori.Ayre at galecia.com
> Availability:  http://tungle.me/lori.ayre
>
>  Specializing in open source ILS solutions, RFID, filtering,
> workflow optimization, and materials handling
> =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>
>
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